five minute read

Top 5 Videos For Your Business

When selling online, videos will have the biggest impact on your business, regardless on what marketing strategy you are using. 

With that in mind, let’s take a look at the five videos your business should start making today!

 

Online is where business can make big business right now.

And the easiest way to do so is with videos! 

Most haven’t realised: 

    • It’s no longer text that gets you on google #1 page: it’s websites with videos! 
    • 84% of viewers will buy the product after watching a video
  • 3/4 businesses report video helped them increase sales

When selling online, videos will have the biggest impact on your business, regardless on what marketing strategy you are using. 

With that in mind, let’s take a look at the five videos your business should start making today!

We couldn't decide between the top Three or the top Seven videos… So, combine to two, work out the average, divide by eight, times by 42 and you have… Wasted your time. Now read on: 

#1 Product Explainer Videos

 

If you don’t make any other video this year (though we can’t stress the importance of doing so), make it a product explainer video. Think about the last time you visited another company’s website and thought to yourself, 

“Is this even legit? What the fuck do they do?” 

This is the last thing you want your potential punters to think before buggering off back to google, and that’s why a product explainer video is the first video you should make.

It’ll be sitting proudly on your homepage making sure every Tom, Dick and Harriet knows exactly what it is you do in seconds.

You really want to make sure you show viewers the problem your business solves. Appeal to viewers’ emotions and explain why your solution will help make their lives easier, better, more fulfilling , whatever…

What businesses normally do instead: bore them to death with paragraphs of company history, how they were founded by great grandpa Joseph, who has handed it off to his son Joseph, who handed it off to his son Joseph... did i lose you yet? Yep. 

Your customers feel the same way on 99% of all other websites without explainer videos. 

Image
#2 Testimonial Videos

Some businesses shy away from showing testimonials, can you blame them?

It’s often a ballache to get willing participants involved and ROI is difficult to predict at the outset.

But what’s amazing about testimonials is that you only need a couple really solid ones on your website to see the difference they can make.

Because here is the secret: 

If they are customers or businesses, it’s all the same: 

You are still making deals with PEOPLE. 

And people need to trust 3 things before they buy: 

 

They need to trust YOU. Your company. your business. They need to trust your PRODUCT. Your system, your service.

And most importantly, they need to trust THEMSELVES. That they are going to be smart enough to implement this. 

That they are making a good choice. That this is going to work for them personally. 

That they will not look silly in front of their colleagues and team mates for bringing this into the company.

There is nothing more effective in building trust in all 3 of these areas than a testimonial video. 

Seeing someone “like me” speak for the company, speak about your product and about their personal experience doesn’t just convince us that we can trust your company-  it’s the short cut into our purses. 

In short: 

Testimonial videos are one of the most effective videos a business looking to sell online can have. 

They help visitors feel more confident in your business and the services you provide. And why wouldn’t they? Your most authentic subjects are your actual customers.

#3 brand story Videos

 

If your company has an interesting background, brand story videos are a great option. 

  • The company got started against all odds? 
  • The founders had an unusual way to the start of their company? 
  • There are fun and interesting parts to your company that made it into the company it is today? 

Did the founders go to school together, get into trouble and sitting in detention, hack out their first business plans? ( I made that one up) 

Is the owner a single mum, that needed to find a way to keep the lights on for her newly born baby, who swore on the life of her small child, that she was never going to be this broke again? (Lisa Nichols) 

The 65 year old retiree, who did not believe in the adage that “the future belongs to the young,” who started “finger-lickin'” fried chicken and turned into a franchise pioneer. (Harland David Sanders)

Stories stick in peoples head. Almost as much as movies do... Can you still remember your favourite childhood cartoons? 

Brand story videos are the secret weapon to making your marketing last and stick in people's heads for decades. 

Get people to remember you. 

Get people to feel connected to you and your business. 

Get people to not just buy once, but over and over again?

You need brand story videos.

Not to be confused with what we talked about earlier, the whole boring founding facts and boring dates you can’t even remember yourself, even though you have been with the company for a while now. 

And.. just to have mentioned this here also: every company has a fun and interesting or intriguing brand story. If you don’t know it yet, you should find someone who can help you find it. (Someone who knows what they are talking about. Like me.)

#4 Facebook live videos

Facebook is all about watching… Your beautiful face. 

Social media is being ruled by: Live videos. 

The idea is simple: 

You now have the ability to shoot videos from your phones (or computers) and broadcast them in real-time to the world. 

And you get rewarded by exponential reach compared to any other form of social media content. 

More and more businesses and brands have jumped on this new train to engage their users and raise brand-awareness at an until then impossible rate. FOR FREE.

And it’s so simple! 

Image

There are no limitations for Facebook Live. 

You can tour your offices, do a Q&A session, shoot a sneak peek on your ‘top secret’ coming soon products, and even do a ‘day in the life’ of your boss. 

You have total freedom and actually, the more weird your Live Video is, the higher your chances are that it’ll stand out to the Facebook peeps, get commented on, interacted with, shared and sent viral. 

Live videos aren’t about being polished, they are about being real. 

No matter the final video, remember that a Live Video is a great way to engage with your customers. ( make sure to ask for comments throughout your video, and make sure you answer them to make the most out of your live video). 

As for the length, longer is actually better (that’s what she/he/they said). Every second is a chance to hook a new viewer – so don’t skimp on time. 

#5 Vlog / blog / log?
Image

Blogging isn’t just for stay-at-home-mums anymore. 

Now companies are expected to create blogs as well. It’s one of the first things companies will get told from their SEO specialist. 

“It’s the number one way to get ranked on google!” 

What most are not aware of is: 

Times have changed! 

Where it used to be text that got you ranked on google, and with that brought in all that beautiful free traffic to your online shop- 

It’s not text anymore. Now it’s video! 

You get ranked higher, People stay longer. People engage more. People look at more pages. And people buy more... 

If you have videos on your website and blog posts. 

A video talking about the post. 

Additional training and information to the topic. 

Your knowledge and expertise in your field

Give 3 valuable tips to your community. 

If it’s your face or just slides. Or if you want to sex it up a little with animations and titles.

Videos work. And most importantly, videos work for you.

Every day. On weekends. On holidays. 

They bring in those sales on automation. 

That’s why we go to sell online, and videos can get you there. 

So now you know you need a video to help market your business better and reach more potential punters…

But you’re still a little lost on which one to start with?

Which one is going to bring you the fastest ROI?

Which one is going to be the best investment of your time and money? Not a problem.

Click here to find out about the most underestimated video for businesses looking to increase their sales fast...

five minute read

Top 5 Videos For Your Business

When selling online, videos will have the biggest impact on your business, regardless on what marketing strategy you are using. 

With that in mind, let’s take a look at the five videos your business should start making today!

 

Online is where business can make big business right now.

And the easiest way to do so is with videos! 

Most haven’t realised: 

    • It’s no longer text that gets you on google #1 page: it’s websites with videos! 
    • 84% of viewers will buy the product after watching a video
  • 3/4 businesses report video helped them increase sales

When selling online, videos will have the biggest impact on your business, regardless on what marketing strategy you are using. 

With that in mind, let’s take a look at the five videos your business should start making today!

 

We couldn't decide between the top Three or the top Seven videos… So, combine to two, work out the average, divide by eight, times by 42 and you have… Wasted your time. Now read on: 
#1 Product Explainer Videos

 

If you don’t make any other video this year (though we can’t stress the importance of doing so), make it a product explainer video. Think about the last time you visited another company’s website and thought to yourself, 

“Is this even legit? What the fuck do they do?” 

This is the last thing you want your potential punters to think before buggering off back to google, and that’s why a product explainer video is the first video you should make. It’ll be sitting proudly on your homepage making sure every Tom, Dick and Harriet knows exactly what it is you do in seconds.

You really want to make sure you show viewers the problem your business solves. Appeal to viewers’ emotions and explain why your solution will help make their lives easier, better, more fulfilling , whatever…

What businesses normally do instead: bore them to death with paragraphs of company history, how they were founded by great grandpa Joseph, who has handed it off to his son Joseph, who handed it off to his son Joseph... did i lose you yet? Yep. 

Your customers feel the same way on 99% of all other websites without explainer videos. 

#2 Testimonial Videos
Image

Some businesses shy away from showing testimonials, can you blame them? It’s often a ballache to get willing participants involved and ROI is difficult to predict at the outset. But what’s amazing about testimonials is that you only need a couple really solid ones on your website to see the difference they can make.

Because here is the secret: 

If they are customers or businesses, it’s all the same: 

You are still making deals with PEOPLE. 


And people need to trust 3 things before they buy: 

 

They need to trust YOU. Your company. your business. They need to trust your PRODUCT. Your system, your service.

And most importantly, they need to trust THEMSELVES. That they are going to be smart enough to implement this. 

That they are making a good choice. That this is going to work for them personally. 

That they will not look silly in front of their colleagues and team mates for bringing this into the company.

There is nothing more effective in building trust in all 3 of these areas than a testimonial video. 

Seeing someone “like me” speak for the company, speak about your product and about their personal experience doesn’t just convince us that we can trust your company-  it’s the short cut into our purses. 

In short: 

Testimonial videos are one of the most effective videos a business looking to sell online can have. 

They help visitors feel more confident in your business and the services you provide. And why wouldn’t they? Your most authentic subjects are your actual customers.

#3 Brand story videos

If your company has an interesting background, brand story videos are a great option. 

  • The company got started against all odds? 
  • The founders had an unusual way to the start of their company? 
  • There are fun and interesting parts to your company that made it into the company it is today? 

Did the founders go to school together, get into trouble and sitting in detention, hack out their first business plans? ( I made that one up) 

Is the owner a single mum, that needed to find a way to keep the lights on for her newly born baby, who swore on the life of her small child, that she was never going to be this broke again? (Lisa Nichols) 

The 65 year old retiree, who did not believe in the adage that “the future belongs to the young,” who started “finger-lickin'” fried chicken and turned into a franchise pioneer. (Harland David Sanders)

Stories stick in peoples head. Almost as much as movies do... Can you still remember your favourite childhood cartoons? 

Brand story videos are the secret weapon to making your marketing last and stick in people's heads for decades. 

Get people to remember you. 

Get people to feel connected to you and your business. 

Get people to not just buy once, but over and over again?

You need brand story videos.

Not to be confused with what we talked about earlier, the whole boring founding facts and boring dates you can’t even remember yourself, even though you have been with the company for a while now. 

And.. just to have mentioned this here also: every company has a fun and interesting or intriguing brand story. If you don’t know it yet, you should find someone who can help you find it. (Someone who knows what they are talking about. Like me.)

#4 Facebook live videos

Image

Facebook is all about watching… Your beautiful face. 

Social media is being ruled by: Live videos. 

The idea is simple: 

You now have the ability to shoot videos from your phones (or computers) and broadcast them in real-time to the world. 

And you get rewarded by exponential reach compared to any other form of social media content. 

More and more businesses and brands have jumped on this new train to engage their users and raise brand-awareness at an until then impossible rate. FOR FREE.

And it’s so simple! 

There are no limitations for Facebook Live. 

You can tour your offices, do a Q&A session, shoot a sneak peek on your ‘top secret’ coming soon products, and even do a ‘day in the life’ of your boss. 

You have total freedom and actually, the more weird your Live Video is, the higher your chances are that it’ll stand out to the Facebook peeps, get commented on, interacted with, shared and sent viral. 

Live videos aren’t about being polished, they are about being real. 

No matter the final video, remember that a Live Video is a great way to engage with your customers. ( make sure to ask for comments throughout your video, and make sure you answer them to make the most out of your live video). 

As for the length, longer is actually better (that’s what she/he/they said). Every second is a chance to hook a new viewer – so don’t skimp on time. 

#5 Vlog / blog / log?

Image

Blogging isn’t just for stay-at-home-mums anymore. 

Now companies are expected to create blogs as well. It’s one of the first things companies will get told from their SEO specialist. 

“It’s the number one way to get ranked on google!” 

What most are not aware of is: 

Times have changed! 

Where it used to be text that got you ranked on google, and with that brought in all that beautiful free traffic to your online shop- 

It’s not text anymore. Now it’s video! 

You get ranked higher, People stay longer. People engage more. People look at more pages. And people buy more... 

If you have videos on your website and blog posts. 

A video talking about the post. 

Additional training and information to the topic. 

Your knowledge and expertise in your field

Give 3 valuable tips to your community. 

If it’s your face or just slides. Or if you want to sex it up a little with animations and titles.

Videos work. And most importantly, videos work for you.

Every day. On weekends. On holidays. 

They bring in those sales on automation. 

That’s why we go to sell online, and videos can get you there. 

So now you know you need a video to help market your business better and reach more potential punters… But you’re still a little lost on which one to start with? Which one is going to bring you the fastest ROI? Which one is going to be the best investment of your time and money? Not a problem.

Click here to find out about the most underestimated video for businesses looking to increase their sales fast...

CLICK HERE